One to One Interactive acquires fhios
One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm recently ranked by Inc. Magazine as one of the fastest growing private companies in America, announced today a definitive agreement to acquire fhios, with operations in the UK, Singapore, and Brazil. The merger expands One to One Interactive's comprehensive suite of digital marketing services, technology and media offerings by incorporating fhios' customer experience, research and design practices into the OTOinsights division.
Read more about this www.onetooneinteractive.com/fhios
Research
fhios provides a number of point-in-time research services covering areas such as usability, eye tracking, concept testing, brand perception and competitive benchmarking. Our services address key business issues in the support of our clients when developing or evolving new products, services and interfaces. They provide the insight to understand customers' needs, goals, habits and satisfaction levels when they engage with them and their competitors and provide conceptual and design validation that result in actionable recommendations for improvement.
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Design
fhios has an extensive range of techniques and methods to choose from to design information architecture solutions, from initial personae definition and user needs requirements through to a detailed blueprint from which to develop the final solution.
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Strategy
In addition to evolving current offerings, services and support, companies are constantly introducing new brands, concepts, products and communication channels to remain effective in meeting the needs of their customers.
Companies need to place the customer at the heart of their business strategy and take the time to measure, analyse, and understand the goals, needs and aspirations of their customers to provide the kind of customer experience that they now expect. For example,
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